Resilience defines your legacy.
Challenges happen—how you respond defines your legacy. No one is immune to reputation risks, but recovery is possible with the right approach. We help clients navigate challenges with resilience, ensuring that setbacks don’t become permanent obstacles. We turn reputational risks into opportunities for growth and influence.
Reputation tells the story.
Reputation isn’t just about perception—it’s the narrative that defines your legacy. At VP PR, we help individuals and organizations take control of their story, ensuring it reflects their values and goals. Whether reinforcing credibility or recovering from setbacks, we craft reputations that endure.
Your reputation is our priority.
Our clients trust us because we operate with discretion, integrity, and strategic precision—ensuring their reputations remain aligned with their vision and values.Tailored solutions to address your specific PR challenges. Whether you are facing a crisis or looking to enhance your brand reputation, we have the expertise to guide you.
Confidential.
Reputation challenges don’t always happen in the public eye, but the right solutions ensure they never escalate. VP PR operates with the highest level of discretion, providing expert strategies to mitigate risks and maintain trust. Our focus is on private, effective, and lasting reputation management.

Valarie Patterson, Founder
Valerie Patterson, founder of VP Public Relations, is a strategic communications expert specializing in personal brand management, crisis communications, and reputation strategy. With a proactive approach to PR, she helps clients align their actions with their values to build, protect, and sustain their brand and legacy. Her expertise spans media training, crisis prevention and mitigation, and ethical leadership, making her a trusted advisor for authors, speakers, athletes, and entertainers. Through VP PR, Valerie empowers clients to navigate challenges with integrity, clarity, and confidence.